The Nestle announcement that Kit Kat is going Fairtrade, is a breakthrough for cocoa farmers in Côte d’Ivoire as well as for snack lovers in the UK and Ireland. The move which will kick off in mid-January 2010 when the first certified Kit Kat four-finger bars arrive on shop shelves, is benefiting thousands of farmers in Côte d’Ivoire. As well as the Fairtrade price for the cocoa, farmers’ organisations receive additional Fairtrade premium payments to invest in long-term community and business development projects of their own choice, such as education and health care, the environment or their businesses.
Total Coverage says: “It’s about time too, we can now add Kit Kats to our Fairtrade coffee breaks!”.
